Coles Christmas 2021 range includes durable decorations and new easy-to-prepare dishes

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Committed to a more sustainable future, Coles launched its first line of plastic-free and recyclable crackers, cards and party decorations as well as easy-to-prepare meals.

As part of its national movement towards a more sustainable future, Coles has launched its first line of plastic-free and recyclable crackers, cards and party decorations.

The announcement comes as Coles unveiled its Christmas 2021 line on Wednesday, with more than 150 new festive products rolling out over the coming months.

Customers can already shop for Christmas puddings, fruit pies and baked goodies with more chilled items arriving in stores this week, followed by Australian hams and seafood in November, and turkeys and turducken from Hunter Valley. in mid-December.

Coles Group CEO Steven Cain said the focus this year will be on sustainability and “easy to cook” meals after “another tough year for so many Australians”.

“We want to be Australia’s most sustainable supermarket and last month we were ranked number two among global food retailers for sustainable practices,” he said.

“We prioritize sustainability throughout our business and Christmas is no exception – so this year at Coles it won’t be a white Christmas, it will be a green Christmas. “

The decorative line will be free of glitter and plastic and will include 100% recyclable greeting cards, hanging decorations, crackers and wooden children’s toys.

“We want to make this entertaining season as easy and affordable as possible so that they can spend more time sharing and less time preparing with our new expanded line of high-quality, easy-to-cook meal solutions,” said Mr. Cain.

“The past few years have given us a new appreciation for what we have here in Australia – the people, the food and the communities.

“We have worked hard with our team of vendors, product developers, farmers, development managers, our supply chain and our team members to deliver easy meal solutions that deliver great value and exceptional quality. “

Coles ambassador Courtney Roulston said the huge array of food options – including the crackling ham rib roast, plant-based Christmas roast and the supermarket’s very first turducken – had all been created. for an easy and stress free Christmas day.

“I think for a lot of people Christmas is still in the air, we don’t know where we will be able to go but one thing we do know is Christmas Day will be easier with Coles,” he said. she declared.

A new collection campaign was also announced, expanding the Coles line of MasterChef-branded stainless steel knives to include scissors and a mini electric chopper.

He also launched a new campaign to collect around a set of stainless steel kitchen knives from the MasterChef brand. Starting October 27, for every $ 20 spent in-store, customers will earn MasterChef knife credit by scanning their Flybuys card.


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